The coolest streetwear brand to shop now

This is not just another brand with overpriced printed t-shirts. Urban Sophistication turns the most talked-about celebrities and events in pop culture into creative designs you can wear. As the brains behind the brand explain, it’s their idea of turning a moment of fame into something that can last a lifetime. The duo of designers is Neta and Elad Yam, siblings who are only 18 and 20 years old, respectively (another reason to shop their collection – supporting young designers, yay!). As they say about themselves, they have been diagnosed with Popism- “addiction to pop culture, pop dependency”.

I found their ideas super creative and fun. You can see a lot of references to the Kardashians (probably the most famous family – whether we want it or not), trending hashtags and events such as the fashion month. Check out my favorite designs below and shop the full collection here.


Kris tee, “When you’re like I have nothing to wear LOL” sweatshirt

Selena tee, Netflix and chill sweatshirt

Fashion month tour hoodie

What do you think of Urban Sophistication’s designs?

Opening image source 




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